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Videos

Digitised city

The main goal of the research in this presentation was to determine the effectiveness of particular types of OOH ad and the impact of these ads on the parameters of advertised brands. The test consisted of two parts: a city tour accomplished in a...

Catalogue: CEE Research Forum 2014: East Connection
Authors: Bartosz Baranski, Marek Biskup
Company: KANTAR TNS Malaysia
June 15, 2013
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Citation

Baranski and Biskup (2013a, June 15). Digitised city. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/digitised-city


Videos

Think big and connect to the Max

PepsiCo wanted to (re)connect the Ruffles brand with Turkish youngsters. For six weeks a market research online community (MROC) was the central hub in which a dialogue took place between Gen Y, the Ruffles brand team and the advertising agency. In...

Catalogue: Congress 2013: Think Big
Authors: Annelies Verhaeghe, Erkan Balkan, Joeri Van den Bergh, Tom De Ruyck
Company: InSites Consulting
June 15, 2013
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Citation

Verhaeghe, Balkan, Van den Bergh and De Ruyck (2013a, June 15). Think big and connect to the Max. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/think-big-and-connect-to-the-max


Videos

Targeting ethnic minorities

In recent decades, our societies have grown more diverse and multicultural. Reaching minority consumers has emerged as a priority for marketing, and specific targeting strategies have appeared. For instance, advertisers often attempt to approach...

Catalogue: Congress 2013: Think Big
Author: Anne-Sophie Lenoir
June 15, 2013
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Citation

Lenoir, A. (2013a, June 15). Targeting ethnic minorities. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/targeting-ethnic-minorities


Videos

Welcome to CEE Forum 2014

Introduction speech from Alina Serbanica, ESOMAR representative for Romania.

Catalogue: CEE Research Forum 2014: East Connection
Author: Alina Serbanica
June 15, 2013
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Citation

Serbanica, A. (2013a, June 15). Welcome to CEE Forum 2014. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/welcome-to-cee-forum-2014


Videos

What do you do when your world is turned upside-down?

A company marketed a product which had the highest volume of scripts in the Canadian prescription market for years, dominating its category. With post publication of safety concerns, promotion of the drug was discontinued for several years. With...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Johanna Faigelman, Catharine Bauer
June 15, 2013
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Citation

Faigelman and Bauer (2013a, June 15). What do you do when your world is turned upside-down?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/what-do-you-do-when-your-world-is-turned-upside-down-


Videos

Ceremony: Young researcher of the year award 2013 winner

The three best projects submitted by young researchers will be presented in this session.

Catalogue: Congress 2013: Think Big
Author: Dan Foreman
June 15, 2013
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Citation

Foreman, D. (2013a, June 15). Ceremony: Young researcher of the year award 2013 winner . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/young-researcher-of-the-year-award-2013-winner-


Videos

Making cross cultural qual work in a connected world

Panel Discussion Moderated by:Steve August, Revelation, USAParticipants:Andrew Vincent, Waves, UKAnupama Wagh Koppar, L’Oreal, IndiaEdward Appleton, Avery Zweckform, GermanySandrine McClure, Added Value, France

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Steve August, Andrew Vincent, Anupama Wagh-Koppar, Sandrine McClure, Edward Appelton
June 15, 2013
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Citation

August, Vincent, Wagh-Koppar, McClure and Appelton (2013a, June 15). Making cross cultural qual work in a connected world. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/making-cross-cultural-qual-work-in-a-connected-world


Videos

Male, pale and stale?

The benefits of gender diversity on boards and within senior management are well known. In the Davies Report, published in 2011, Lord Davies recommended that companies focus on increasing gender diversity within their companies, and in particular,...

Catalogue: Congress 2013: Think Big
Author: Danielle Todd
June 15, 2013
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Citation

Todd, D. (2013a, June 15). Male, pale and stale? . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/male-pale-and-stale-


Videos

Insight mining with positive psychology

Positive affect has been shown to increase creativity and problem-solving (Isen et al, 1987) and interventions developed from positive psychology, the scientific study of well-being, have been shown to increase engagement, verbal fluidity and...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Stacy Graiko, Andrew Soren
Company: KANTAR TNS Malaysia
June 15, 2013
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Citation

Graiko and Soren (2013a, June 15). Insight mining with positive psychology. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/insight-mining-with-positive-psychology